The Family of Twelve greets Asia
The Family of Twelve is to make its first overseas tour in three years, starting in Melbourne before visiting Singapore and Hong Kong.
The Family of Twelve is a fraternity of 12 of New Zealand’s most successful and enduring artisanal private winemakers. These producers share common values and dreams and recognise that while individual marketing costs overseas are often prohibitive; participating in large generic campaigns can sometimes mean getting lost in the crowd.
The Family’s first foray overseas came in 2005 and focused on some of the world’s greatest food and wine capitals: San Francisco, New York and London. Dublin, Chicago, Brisbane, Sydney and Adelaide followed. For the past three years, the Family has stayed closer to home, bringing enthusiastic and influential connoisseurs from different parts of the world to New Zealand and welcoming them into the homes and wineries that make up the Family of Twelve. With six Family members based in the North Island and six in the South, we’ve been able to showcase the best of New Zealand’s wine regions and grape varieties as well as some of the country’s most highly regarded wines and most exuberant personalities.
However the time has come for the Family to embark on its next overseas trip and this time the focus is on some important emerging markets in Asia.
The group departs on Tuesday, October 30 and will touch down briefly in Melbourne, Australia, a significant market for premium New Zealand wines, for a Master Class inviting key media and trade. Held at The Archer Room, The Botanical, 169 Domain Road, South Yarra VIC 3141 tastings run from 2pm to 5pm. Email familyofXII@xtra.co.nz to confirm a seat.
We arrive in Singapore on October 31, for a series of events over the four days to Sunday, November 4th. Contact Curtis Marsh firstname.lastname@example.org for details of events.
Next stop is Hong Kong, a bustling global hub that has reportedly overtaken London and New York as the world’s most important trade centre for fine wine.
A series of “must-attend” educational tastings and events is being planned, culminating with the Family of Twelve’s debut at one of Asia’s biggest wine event, the 2012 Hong Kong International Wines and Spirits Fair. Thu 8th, Fri 9th and Sat 10th November at the Hong Kong Convention & Exhibition Centre. on stand 3G – F22 www.hktdc.com/hkwinefair .
Family chairman Clive Weston of Nautilus Estate says the lure of the Asian markets is strong. “While we love hosting visitors at home, excitement is building over the possibilities of these emerging markets. We are looking forward to making some new friends and building some new relationships and hope this visit will pave the way for many future tours to Asia and beyond.”
Family of Twelve Masterclass ‘Embracing the Diversity of New Zealand Wine’, followed by a Walk Around Tasting of the ‘Family Heirlooms’ Tues 6th Nov; 3pm – 5pm. Boardroom 6, Renaissance Hotel, 1 Harbour Road, Wanchai, Hong Kong. Email email@example.com by 26th Oct to confirm seats.
This Masterclass will be repeated at the Hong Kong International Wines and Spirits Fair, Hong Kong Convention & Exhibition Centre in (Wine Tasting Room) Hall 3F, 5pm – 6pm.
Family of Twelve Gala Dinner – Tue 6th Nov; 7pm, Scala Restaurant, Renaissance Hotel, 1 Harbour Road, Wanchai, Hong Kong. Price: HK$850 per head. Email firstname.lastname@example.org by 26th Oct to reserve seats. END
The Family of Twelve comprises:
Lawson’s Dry Hills
|The Millton Vineyard
■ For further information please contact Clive Weston, Family of Twelve chairman, +64 21-905-565, email@example.com